The massive Toyota recall of 2010 affected over two million automobiles. The resale value of Toyota cars will likely be reduced for a bit of time while consumers get over the fact that these cars were considerably unsafe to drive for many years: starting as early as 2005 for the Toyota Avalon.

A brand spankin new 2011 Toyota Avalon Limited is listed at about 38,485 on the Toyota website. Used Avalon Limiteds average around only 18 to 20 grand on craigslist so substantial savings can be had on second hand Toyota Avalons.

Another big impact this recall will have is on car advertising and marketing. Other car manufacturers, especially the American companies, will now have an opportunity to pick up some new customers that have lost faith in Toyota. And why not? Domestic cars such in the GM family such as Chevrolet now come with a fantastic 10 year powertrain warranty. That covers all the major components, but it does not cover everything such as sensors like the TPS, or throttle position sensor. It is still a great warranty and it should give U.S. consumers some additional peace of mind.